While reading Bill Wasik's book, his claim that the Internet has changed the way we store and archive information really stood out to me. Yesterday, I saw that Ben and Jerry's ice cream company was releasing a new flavor of ice cream called "Schweddy Balls." The name of the ice cream flavor is inspired by a 1998 Saturday Night Live skit featuring Alec Baldwin, Ana Gasteyer, and Molly Shannon. Because I was only eight years old at the time and was certainly not allowed to be out of bed at 11 o'clock on a Saturday night, the reference to the old SNL skit should have been totally lost on me. However, because of the Internet revolution, I did get the joke. I've seen this and other video clips countless times on YouTube or Netflix. The fact that I have seen this 13 year old skit proves Wasik's point. Stories and videos can live indefinitely on the Internet.
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